‘When Will Mobile Web Traffic Surpass PC Traffic For You?’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “When Will Mobile Web Traffic Surpass PC Traffic For You?”.
Julie Ask says, “A few of our clients have shared with us their mobile traffic and forecasts. Quite a few – especially retailers – expect mobile (in this case phones and tablets) to surpass non-mobile traffic by Black Friday if it hasn’t happened already. This tipping point will be the catalyst for many discussions:
– What web site is my primary web site? Or is there such a thing if I use responsive design tactics?
– How should I be dividing my resources among screens? The backend infrastructure is shared, but PC front end work still takes the lion’s share of resources.
– Is consumer use of the web changing?”.
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