‘How Social Media Is Driving Massive Online Video Growth’ – Business Insider
The latest article on Business Insider is titled “How Social Media Is Driving Massive Online Video Growth”.
Josh Luger says, “Television is no longer the only game in town for distributing and watching video. The Internet and the social web have provided content creators and advertisers with a cost-effective way to distribute video.
“Social” video is video that is influenced — in any part of the pipeline, from production to distribution — by social media. For audiences, discovery is no longer about flipping through channels or a TV guide, it’s about listening to friends’ recommendations and glancing at social media feeds”.
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