‘These Alternative Ads Might Save Display Advertising’ – Business Insider
The latest article on Business Insider is titled “These Alternative Ads Might Save Display Advertising”.
Ophir Tanz says, “The death of the banner ad may not be imminent, but the rise of programmatic buying and demand for viewability have forever changed the economics of display advertising. As a result, banner inventory is being valued and sold in fundamentally different ways, forcing a new wave of creative innovation.
Working closely with the Internet’s leading brand advertisers, we hear first-hand how they think about scale”.
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