‘3 Reasons Why Social Media Policy Is More Important Than Strategy’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “3 Reasons Why Social Media Policy Is More Important Than Strategy”.

Eric Schwartzman says, “Social media policies aren’t typically the first things that come to mind when you’re developing a social media marketing strategy. But they should be. Without social media policies in place, social media marketing plans are unsustainable. On social networks, reach is a function of engagement. Without engagement, there is no reach. Thus, in order for”.

3 Reasons Why Social Media Policy Is More Important Than Strategy