MarketingSherpa has released a case study titled “Landing Page Optimization: Simple, value-infused page increases leads 8% in 24-hour test”.

Selena Blue says, “While every A/B split test requires careful planning and execution, it takes a whole other level to launch a test and reach validity in just 24 hours. At Optimization Summit 2013 in Boston, the marketing audience helped design a winning landing page that increased leads by 8%.

Read on to discover the steps MECLABS and Hoover’s took to plan, design and launch a landing page test live at Summit”.

Landing Page Optimization: Simple, value-infused page increases leads 8% in 24-hour test

MarketingSherpa