‘Fred Wilson: Yahoo Will Put Tumblr on Same Level as Facebook, Twitter’ – ‘Mashable’

Todd Wasserman says, “One of Tumblr‘s earliest investors, venture capitalist Fred Wilson, says the Yahoo deal will lead to an influx of advertising on the platform and bring it to the level of Facebook and Yahoo in advertisers’ minds.

“Tumblr has been pushing their native advertising system into the marketplace for the past year,” Wilson told interviewer John Battelle Tuesday at the CM Summit in New York. “It’s a beautiful system. They say to a marketer, ‘Create a Tumblog. Post what you want to the Tumblog and that could be imagery, it could be video it could be GIFs, it could be anything and then we will allow you to promote that throughout the community, much like the way Twitter does.'””.