The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: Help improve this page for a chance to win an LPO Online Course”.

Daniel Burstein says, “Optimization and testing is all about learning. What really works? What really doesn’t (even though we thought it would when we set up the test)? And, most importantly, how do you learn these lessons in a reliable, repeatable way?

Every year at Optimization Summit, we conduct a live test. We receive your input before and during Summit, release the hounds/treatments into the world and in an extremely short amount of time (before Summit ends), use the live test as a teaching lesson to help marketers better understand optimization and testing.

At Optimization Summit 2011, we (somewhat inadvertently) taught the audience about the importance of test design and validity using the live test”.

Landing Page Optimization: Help improve this page for a chance to win an LPO Online Course

MarketingExperiments Blog

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