The latest article on ‘MarketingProfs’ is titled “Eye-Tracking Study: Native Ads Outperform Banner Ads [Infographic]”.

Ayaz Nanji says, “Consumers visually engage with native ads 52% more frequently than with traditional banner ads, according to a new study from Sharethrough and the IPG Media Lab.

The study, titled Benchmarking the Effectiveness of Native Ads, used surveys and eye-tracking technology to measure ad impact for major brands.

Among the key findings of the study, which reports the results of both a survey and an eye-tracking study“.

Eye-Tracking Study: Native Ads Outperform Banner Ads [Infographic]

MarketingProfs

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