The latest article on ‘MarketingProfs’ is titled “Three Powerful Ways to Measure the Impact of Your Email Marketing”.

Karen Talavera says, “In today’s world, knowing how an individual email campaign performed on a one-time basis is not enough. To learn whether your company is deriving true value from email marketing, you need both broader and deeper perspectives offered by program- and list-level analyses. Though email campaign process metrics such as delivery, open, and click-through rates have their place, if you don’t look beyond them… the true impact of your email marketing—and opportunities for continuous improvement—will go undetected“.

Three Powerful Ways to Measure the Impact of Your Email Marketing

MarketingProfs

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