‘Redesigning Your Site? What You Need to Know for SEO’ – ‘Business 2 Community’ Article

Lindsay Hittman says, “It’s inevitable, given the constantly evolving state of the internet, that every site will have to be redesigned from time to time. Even an effective site which once looked really good will eventually begin to look stale and old-fashioned. Users expect change, and if a site remains static for too long, it runs the risk of being perceived as out-of-touch and losing customers to more modern looking rivals.

A redesign can be a great boom to a website, but only if it’s done with proper SEO in mind. If it’s neglected, even the redesign of a site with good SEO can end in disaster, with years’ worth of hard work flushed down the drain. Here are the different aspects of SEO to keep in mind during a redesign to preserve good SEO efforts that have already borne fruit”.