‘Viral Marketing: Month-long sweepstakes generates 1,170% ROI and 488% lift in email subscribers’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Viral Marketing: Month-long sweepstakes generates 1,170% ROI and 488% lift in email subscribers”.

David Kirkpatrick says, “Contests and sweepstakes are a great way to promote a new product and grow email subscriber lists. Utilizing an existing audience to reach new prospects through email and social sharing is a tactic that expands the reach of an entire campaign.

This case study details how November Bicycles achieved a 488% increase in its email subscriber list, and generated 1,170% ROI from a month-long sweepstakes campaign built around a new product release”.

Viral Marketing: Month-long sweepstakes generates 1,170% ROI and 488% lift in email subscribers