‘The New Buyer Conversation: Goodbye Sales, Hello Google’ – ‘Business 2 Community’ Article

Mike Lewis says, “The term “Content Marketing” has become quite the buzzword in 2013 – especially from marketing professionals. But, even with its ubiquity, marketers are still struggling to define the meaning. Because of this ambiguity, many in the industry are wondering, “is content marketing really a thing I need to pay attention to?”

Let me tell you, it is. And here are two reasons why.

No one wants to talk to sales.

First, there’s a massive change in the behavior of consumers on the web. Buyers are no longer calling up salespeople and asking them about products. Those days are over”.