‘Using Podcasts to Enhance Your Social Media Strategy’ – ‘Business 2 Community’ Article

Genia Stevens says, “If you’re looking for a creative way to add life to your text-based content, podcasting might be the tool you’re looking for. Podcasts are multimedia digital files posted on the internet for downloading to a listener’s PC, mobile phone or smart device.  Podcasts offer a rather simplistic way to reach your target audience by giving users the chance to hear your content.  However, like with any marketing tool, podcasting is a waste of time if executed poorly.

The following tips will help you successfully add podcasting to your existing social media strategy”.