The latest article on  ‘Marketing Land’ is titled “20 Ways Brands Can Prepare For Facebook Changes”.

Courtney Seiter says, “As a wise statesman rocker once sang, the waiting is the hardest part.

These days, that applies to Facebook marketing, too. We’ve seen a preview of what Facebook’s Graph Search and new newsfeed will bring. Now, all that’s left to do is wait.

But, while we’re speculating, pontificating and – well, waiting – here are 20 mostly painless, definitely necessary things all brands can do to get a jump start on whatever is on the way. No matter how you feel about Facebook, it’s time to get ready”.

20 Ways Brands Can Prepare For Facebook Changes

Marketing Land