The latest article on  ‘Marketing Land’ is titled “How Google’s Enhanced Campaigns Affect Your Ad Scheduling Strategy”.

Kohki Yamaguchi says, “Before getting into ad scheduling strategies for Google’s Enhanced Campaigns, let’s review Paid Search Trends for March.

CPCs remained relatively flat month-over-month with little movement. Retail CPCs showed a slight decline for Google, showing relative softness compared to last year. It remains to be seen whether this is a temporary dip or a long-term indicator. Finance CPCs nudged up as the tax deadline approaches. Overall, Google CPCs are 1% up year-on-year, while Yahoo!-Bing is flat”.

How Google’s Enhanced Campaigns Affect Your Ad Scheduling Strategy

Marketing Land

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