‘Using analytics to boost your social ROI’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Using analytics to boost your social ROI”.
Matthew Kates says, “Recent surveys suggest that 80% of marketers worldwide plan to use social media data to enhance their overall marketing efforts. However, more than 40% of marketers cite lack of analytics capabilities as a factor that prevents them from effectively collecting social media data.
This presents a significant challenge that needs to be overcome in order for marketers to tailor social communications in ways that encourage meaningful engagement”.
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