‘Forget Opens: The Stat You Really Need To Track Is Sales’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Forget Opens: The Stat You Really Need To Track Is Sales”.
Amanda Gagnon says, “Too many email marketers are focusing on opens. By “opens,” I mean open rates, the ratio of people who receive a marketing email to those who actually open it. Opens are a very popular stat to track, talk about and try to increase. It’s great to do those things, but opens aren’t the stat that”.
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