‘Who Is Generation Z? What Marketing Leaders Need To Know To Build Their Brand With This New Generation’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Who Is Generation Z? What Marketing Leaders Need To Know To Build Their Brand With This New Generation”.
Dan Bieler says, “Like many marketing leaders out there, you are probably still coming to grips with understanding and working with Millennials — the 20-somethings being courted by media and marketing alike. But now there’s a whole new generation to understand: Generation Z. Who are they? Why should you care about them? And how can you build your brand with them? Here’s what we know.
Who is Gen Z?
Gen Z is the first generation born into a digital world. While there’s no one commonly accepted demographic definition, they are generally considered to be born in the mid-1990s through 2010. They are true digital natives who have grown up in the age of technology”.
Comments are closed.
