‘What’s the Upsell? It’s the Next Logical Step!’ by Robert Plank
Robert Plank’s latest blog post is titled ”What’s the Upsell? It’s the Next Logical Step!”.
Plank says, “Early on in my internet marketing career I realized that I needed to build a list — and I quickly realized that my best way to build that list was to launch low ticket products.
Years later, when Lance and I began selling high ticket training courses on a regular basis ($997) the list stagnated for a few months. Our business stopped growing. We had to make it a point to go back and create those low ticket products in order to keep building that list of buyers“.
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