The latest article on  ‘Marketing Land’ is titled “Google’s CPC Drop Bottoms Out? — Paid Search Trends For January 2013”.

Kohki Yamaguchi says, “Google’s CPC drop has finally bottomed out in January, our analysis finds, supported in part by increasing CPCs and click share on tablet devices.

As is typical for January, this month is seeing a month-on-month CPC drop in the retail sector from the highs of December’s holiday shopping season, and a slight increase in CPCs in the finance vertical as advertisers start ramping up spend on income tax related products and services”.

Google’s CPC Drop Bottoms Out? — Paid Search Trends For January 2013

Marketing Land

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