Angel Morales’ latest article on ‘MarketingProfs’ is titled “Get More Green on Black Friday, Compliments of Remarketing”.

Morales says, “Savvy retailers are already finalizing plans to get the most “green” from their email campaigns for Black Friday/Cyber Monday—the official kick off to the holiday season.

But, every year, hundreds of retailers rely on the same strategy: churn and burn through email lists in an attempt to cash in on the subscriber universe over the holidays.

In 2011, the Shop.org eHoliday Survey found that nearly 85% of retailers sent an email to their customers offering Black Friday deals”.

Get More Green on Black Friday, Compliments of Remarketing

MarketingProfs

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