The latest ‘MarketingExperiments’ blog post is titled “Shopping Cart Abandonment: 7 simple steps to completing the sale”.

Lauren Maki says, “You spent years creating a valuable email list that gets Kim Johnson to opt in. Then, you craft an amazing email that inspires Kim Johnson to click to the landing page, where your marketing prowess is again on display, and Kim Johnson adds your product to her cart. And then… And then… Nothing. But why? And, what can you do to avoid this scenario as much as possible?”.

Shopping Cart Abandonment: 7 simple steps to completing the sale

MarketingExperiments Blog

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