‘Why Content Marketing is the New Branding’ – ‘Copyblogger’ Blog
The latest post on ‘Copyblogger’ Blog is titled “Why Content Marketing is the New Branding”.
Frank Strong says, “Branding is just another name for creating a perception.
Branding isn’t your company name.
It’s not a tag line. It’s not a logo.
When marketers ask, “How do we want to brand this product?” what they’re really asking is how they want their audience to think about that product once it comes to market”.
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