The latest ‘SEO Book’ blog post is titled “Laying the Groundwork for a Local SEO Campaign”.

Eric Covino says, “Local SEO has the undeserved reputation of being “easy” and “not a lot of work”. The competitiveness of keywords might be less competitive than broader keywords but there still is a fair amount of work that goes into getting the campaign off and running properly.

On the whole, keywords targeted in local SEO campaigns are less competitive than their broader counterparts but there are also mitigating factors to consider when determining the overall difficulty of the campaign”.

Laying the Groundwork for a Local SEO Campaign

‘SEO Book’ Blog