The latest ‘MarketingExperiments’ blog post is titled “Lead Generation: 3 lessons from a 25% decrease in conversion”.

John Tackett says, “Dr. Flint McGlaughlin, CEO and Managing Director, MECLABS was the opening presenter of B2B Summit 2012 in Orlando.

Flint’s presentation, “The Internet as a Living Laboratory,” introduced a case studyshowing how one B2B marketer used Web experimentation to generate a 90% lift in total leads”.

Lead Generation: 3 lessons from a 25% decrease in conversion

MarketingExperiments Blog

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