‘Consumers Embrace Digital On Their Path To Purchase, But Online Still Trumps Mobile’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Consumers Embrace Digital On Their Path To Purchase, But Online Still Trumps Mobile”.

Tracy Stokes says, “As consumers continue to embrace all things digital to enhance their shopping experience, Forrester is conducting a series of research studies on the consumer’s new path to purchase. My colleague Cory Madigan introduces the first report in this series, focused on the buy phase of the customer life cycle. Here’s her take on these new behaviors”.

Consumers Embrace Digital On Their Path To Purchase, But Online Still Trumps Mobile

The Forrester Blog