‘Amazon Pursues Growth at the Risk of Brand Identity’ – ‘ReadWriteWeb’

The latest post on ‘ReadWriteWeb’ is titled “Amazon Pursues Growth at the Risk of Brand Identity”.

Kevin Kelleher says, “It’s a fundamental law of tech business: Grow or die. Few online companies are better examples of that maxim than Amazon, which has made a habit of venturing boldly into new markets. But the online retailer’s recent initiatives have brought challenges, including eroding profit margins and entry into markets where it lacks leadership. Has Amazon’s incessant growth become a liability?”.

Amazon Pursues Growth at the Risk of Brand Identity

ReadWriteWeb