The latest ‘MarketingExperiments’ blog post is titled “Homepage Optimization: Free trial vs. demo”.

Jon Powell says, “Which offers and messaging on your homepage will most likely motivate your potential customers to act? I was recently asked about free trials versus demos. Today, I will answer that question. But first, as background to that question, let’s look at the challenges of homepage optimization.

Homepage optimization can be a frustrating experience for a marketing team. For starters, in some organizations, the homepage is a highly coveted prize, and meeting room warfare can quickly erupt when any homepage changes are brought to the table”.

Homepage Optimization: Free trial vs. demo

MarketingExperiments Blog

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