The latest post on ‘Copyblogger’ Blog is titled “How to Protect Your Business’s Most Important Asset (No, It’s Not Your Website)”.

Sonia Simone says, “We talk a lot about your self-hosted website as a cornerstone business asset. You own it, you control it, and over time, if you take care of it, it becomes more and more valuable.

Your permission-based email list is an asset as well. You don’t control it to quite the same degree as your website, but it’s still something you build over time that keeps getting more and more valuable”.

How to Protect Your Business’s Most Important Asset (No, It’s Not Your Website)

‘Copyblogger’ Blog

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