The latest article on ‘The Forrester Blog’ is titled “Mobile Commerce Will Be Worth 19 Billion Euros Within The EU-7 By 2017”.

Michael O’Grady says, “Mobile commerce is taking off in Europe. Retail and travel spend via a mobile phone increased by 70% in 2011. Impulse-buying categories that require little intensive research — such as books, computer software and video games, music, videos and DVDs, and event tickets — are driving a large part of these mobile retail sales. Understanding mobile buying behaviors, the evolution of mobile buyers”.

Mobile Commerce Will Be Worth 19 Billion Euros Within The EU-7 By 2017

The Forrester Blog

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