‘Strategy: The First Step Towards Creating A Great Customer Experience’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Strategy: The First Step Towards Creating A Great Customer Experience”.

Kerry Bodine says, “Great customer experiences are the result of countless deliberate decisions made by every single person in your organization on a daily basis. To align those decisions, employees and partners need a shared vision: a customer experience strategy.

When most people talk about strategy, they’ve often got a roadmap or some sort of plan in mind. But your customer experience strategy is actually description of the experience that you want to deliver”.

Strategy: The First Step Towards Creating A Great Customer Experience

The Forrester Blog