The latest post on ‘Mashable’ is titled “3 Easy Ways to Grow Earned Media”.

Victoria Ransom says, “Of the three media types you’ll find in social marketing — paid, earned and owned — earned media is the holy grail because it fulfills the unique promise of creating authentic social proof for your brand. Facebook users want to do, see, and buy what they see other users doing, seeing, and buying. In fact, 68% of Facebook users are more likely to buy based on an earned media recommendation from a Facebook friend”.

3 Easy Ways to Grow Earned Media

Mashable.com