‘The Cost of Sending Email’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “The Cost of Sending Email”.

Peter A. Prestipino says, “There’s a lot of advice floating around the digital world about how best to use email as a means to acquire customers, maintain community and drive conversions.

What’s most often missing from the discussion, however, is the cost that is associated with sending. There’s a human cost, of course (it takes time to build a newsletter), but what about the actual dollar amount? How big of a check will you be writing each month?”.

The Cost of Sending Email

Website Magazine