The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: 91% of marketers find target audience testing effective”.

Daniel Burstein says, “According to MarketingSherpa’s 2012 Email Marketing Benchmark Report, here are the most (and least) effective email elements to test and optimize …

So, how can you use this information to improve your own testing efforts? TheMarketingExperiments Email Messaging Optimization Index heuristic is a tool to help organize your thinking and analysis of your email marketing tests …”.

Email Marketing: 91% of marketers find target audience testing effective

MarketingExperiments Blog

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