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Thursday, March 28, 2024

Archive for the 'Website Security' Category

‘How Much is a Pin Worth?’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “How Much is a Pin Worth?”. Allison Howen says, “The economic value of a Pin is growing, which means that retailers who have neglected building their presence on Pinterest are undoubtedly missing out on revenue. In fact, a new report from social marketing and analytics platform Piquora reveals that a Pin generates 78 cents in sales on average, which is a 25 percent increase from 64 cents in Q4 2012. Moreover, the data shows that a Pin drives two site visits and six page views on average, while orders driven from the social network... [...]

‘SEO Beginner’s Guide to Landing Pages & Minisites’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “SEO Beginner’s Guide to Landing Pages & Minisites”. Jason Hulott says, “Companies who market themselves online need to make sure they maximize every dollar they spend attracting traffic. Sending every piece of traffic to your site’s homepage is a recipe for disaster. Most new companies, however, still do that. Decision makers believe that their homepages act as a catchall for traffic and that people clicking through on their links will easily be able to find what they are looking for. Sadly, time and again, we see... [...]

‘5 Ways to Win the Holiday Inbox Competition’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “5 Ways to Win the Holiday Inbox Competition”. Allison Howen says, “Thanksgiving week is finally here, which means the majority of online retailers have hit send on at least the first round of their holiday email campaigns. And even though email has proven to be a top performing channel, retailers must find a way for their messages to stand out in crowded inboxes in order to receive the best return from their campaigns. After all, there is A LOT of competition. In fact, retailers increased the volume of messages by 19 percent last... [...]

‘Thanksgiving Online 2013: How to Keep Black Friday in the Black’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Thanksgiving Online 2013: How to Keep Black Friday in the Black”. Atchison Frazer says, “Black Friday, a term, believed to have first been used in the 1960s, got its name from the use of black ink for profits and red ink for losses in the retailers’ accounts. Black Friday marked the first day in the profitable season from Thanksgiving to New Year, while from January to Thanksgiving they expected to run at a loss. Why is it essential that you make sure all of your systems and infrastructure are up to performance muster this year?... [...]

‘Paid Search Winners (And Losers) from Holidays Past’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Paid Search Winners (And Losers) from Holidays Past”. Amberly Dressler says, “Small business owners regularly worry about competing against larger outfits, and new analysis from AdGooroo reinforces their fears. Looking at AdWords activity containing the words “Black Friday” and 103 keywords that contained “Cyber Monday” for each November from 2010-2012, AdGooroo discovered that there were clear winners (and losers) in paid search. As most will imagine, small retailers didn’t make the leaderboard, but coupon/deal sites... [...]

‘Advances in Web Performance Monitoring’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Advances in Web Performance Monitoring: Don’t Accept Outages as the New Norm”. Mehdi Daoudi says, “Cloud and cloud services adoption has been a growing trend in the IT industry. Cloud technology allows companies to save time and money focusing on internal operations and devoting more resources to growing revenue and product improvement. However, a multi-vendor operations approach creates a complexity issue as websites are now dependent on the success of multiple moving parts working together. Furthermore, companies using traditional... [...]

‘Build Responsive Emails with Ink’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Build Responsive Emails with Ink”. Allison Howen says, “Marketers cannot control what devices their emails are read on, which means that all messages need to be optimized for mobile nowadays. But despite the fact that more than 40 percent of emails are opened on mobile devices, many marketers are still sending out messages that are difficult to read on the small screen. This is where Ink comes in handy. Ink is new framework from Zurb that enables users to build responsive HTML email messages that work everywhere – even on... [...]

‘comScore Offers Smarter Social’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “comScore Offers Smarter Social”. Allison Howen says, “Popular measurement and analytics provider comScore has introduced a new partnership that aims to provide better social media benchmarking and competitive intelligence insights to its clients. The partnership is with a company called Shareablee, which is a social business intelligence platform that provides marketers with insights into how consumers are engaging with brands on Facebook and Twitter. The platform complements comScore’s other product offerings, including... [...]

‘What’s Your GEO-Rank?’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “What’s Your GEO-Rank?”. Pete Prestipino says, “Search engines have evolved to the point where Internet professionals must understand where their website is actually ranking when users search for them (and their content or services) from different locations. Doing so can help today’s enterprises discover some never-before-seen competitors, perhaps even identify new link partners, and overall, be better able to position their digital brands for big things on a local and global level simultaneously. So how do you find out where... [...]

‘For the Love of (Website) Speed’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “For the Love of (Website) Speed”. Pete Prestipino says, “At some point Internet professionals are going to wonder just how fast is fast enough when it comes to their website.  It seems every time webmasters turn around they are being inundated with research highlighting the benefits of faster sites (lower bounce rates, higher satisfaction, etc.). If you’re anything like your average Web worker, you get it, but you probably don’t have the tools, or the know-how, to get to a point where “speed” is no longer... [...]


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