Vibe marketing focuses on creating a strong emotional connection between the brand and its audience through immersive, mood-driven experiences. It emphasizes atmosphere, aesthetics, and cultural alignment to influence how consumers feel about a product or service.

HubSpot has published the latest episode of the ‘Vibe Marketing Explained: The New Rules of Marketing in 2025’.

It covers the following:

  • Vibe Marketing Concepts Explained
  • Vibe Marketing and Beehiiv
  • Future Marketing: Taste Over Content
  • Network Effects as Key Business Moat
  • New Users Make The Experience Better for Next User
  • Influencers: Cost-Effective Marketing Shift
  • OpenAI’s Potential Analytics Evolution
  • Human-AI Collaboration in Service Management.

HubSpot