Latest News
‘How Personalization Can Help You Connect with Subscribers’ – AWeber
Sam Hollis says, “Hello [name],I’m so happy you found us! [The place you signed up] is really a great place to get started, but you’ve come to the right place. Our blog is a wonderful resource on [your interests].Look familiar?We’ve all received that kind of email before – where you’re addressed directly in a way that doesn’t quite... [Read more]
‘6 Proven Ways Content Marketing Benefits your Small Business’ – Entrepreneur
Rich Kahn says, “For small and local businesses, it can be hard to stand out against larger nationwide brands. However, content marketing can help your small business attract attention, and for relevant niches in your industry, too.Content marketing is a marketing approach that involves creating and distributing relevant and valuable content... [Read more]
’10 skills genius online marketers have’ – Marketing Land
Jayson DeMers says, “In the online marketing world, there’s no bell curve. There’s a sharp, exponential growth curve in terms of marketing success. The majority of online marketing tactics, especially those relegated to the inbound field (e.g., content and social media marketing) see a lukewarm return, while a handful of truly exemplary... [Read more]
‘The eerie future of AdWords targeting’ – Search Engine Land
Todd Saunders says, ““OK Google, tell me how creepy things are going to get.”How would your 2006 selves respond to our advertising toolbox of today?You can target ads to people based on their income level who are also currently at the airportwith advanced geotargeting!You can follow your potential customers around with the very products... [Read more]
‘A Step-By-Step Guide to Optimizing Every Part of Your Sales Emails’ – HubSpot
Aja Frost says, “Imagine if a salesperson could combine the most successful elements of every email they’ve sent to create a super-email.With A/B testing, that’s actually possible. An A/B email test compares two versions of the same message to see which performs better.Senders can test anything from subject line to email signature to their... [Read more]
‘Account-Based Marketing Will Elevate, Not Eclipse, Lead-To-Revenue Management’ – Forrester Blogs
Lori Wizdo says, “The explosion of interest in account-based marketing has created uncertainty for business-to-business (B2B) marketers who have invested in marketing automation to optimize their lead-to-revenue processes. It’s not surprising because the vendors that market ABM-badged wares – and many pundits — generate attention with... [Read more]
‘Content Gating: When, Whether, and How to Put Your Content Behind an Email/Form Capture’ – MOZ
MOZ team says, “Have you ever considered gating your content to get leads? Whether you choose to have open-access content or gate it to gather information, there are benefits and drawbacks you should be aware of. In today’s Whiteboard Friday, Rand weighs the pros and cons of each approach and shares some tips for improving your process,... [Read more]
‘Is your location data being held hostage?’ – Search Engine Land
Adam Dorfman says, “Paying to have your location data directly managed on tier-two directories is like buying Twitter followers: you might think you’re buying more visibility, but ultimately you’ll waste your money and effort. The recent experience of a healthcare provider illustrates this point vividly.Not all directories deserve your attentionA... [Read more]
‘What is a 301 Redirect, and When Should You Use One?’ – HubSpot
Sophia Bernazzani says, “I moved five times in the last year. And every single time I moved, I forgot to sign up to have my mail forwarded to my new address.Mail forwarding is an important step in any moving process, as it ensures you don’t lose any valuable information that’s sent to you. And the same can be said for your website: If... [Read more]
‘The five fundamentals of data-driven marketing’ – Econsultancy
Evan Dunn says, “Data-driven marketing is super popular right now.Topics that stem from it – like personalization, performance optimization and customer experience – dominate blogs and research.81% of marketers are looking to increase budgets for data-driven marketing, while 83% of marketers believe it’s important to be... [Read more]
‘Facebook now re-ranks News Feed stories in real time on the client side’ – Marketing Land
Matt McGee says, “Facebook’s efforts to make News Feed more accessible to all users regardless of the speed or reliability of their internet connections has led to a change in how stories are ranked. For brands, publishers and marketers using Facebook, it means that speed is more important than ever.To understand the change, it helps to first... [Read more]
‘The Holiday Marketing Campaign Hall of Fame (Infographic)’ – Entrepreneur
Tracey Wallace says, “The holidays signal a change in consumer behavior. Buying increases near parallel with a little R&R and family time. This means more people are watching –– just like Santa does all year –– to see which ads strike their festive chord.Holiday marketing campaigns run by brands aren’t kept on any psychic naughty-or-nice... [Read more]
