Latest News
AOL Mapquest Announces OpenAPI Developers Challenge – $1000 Cash Prize
AOL Mapquest has announced the OpenAPI Developers Challenge and a cash prize of $1000 for ‘the most creative mashup that leverages the mapping and routing functionality of MapQuest OpenAPI’. The contest began on March 7 and the entries must be submitted by March 31. [Read more] [Read more]
Kitmondo Launches Cost-per-Lead Classifieds Solution with Cinamatography
Kitmondo has launched a Cost-per-Lead Classifieds Solution for Online Publishers and it has begun the service with Cinamatography. Kitmando ads generate revenues on a cost-per-lead basis. Advertisers pay for enquiries and Kitmando shares the revenues with the publishers. [Read more] [Read more]
56% Marketing Executives Consider Web the Hub of Marketing Strategy
56% of marketing excutives have said that they consider the web as the hub of their marketing strategy. Rating themselves on a collective knowledge of the latest web marketing trends, strategies and technologies, executives rated themselves 6.3 on a scale of 1-10, according to Web Trend. [Read more] [Read more]
Google to Open Office at Arizona State University
Google is going to open an office on the Tempe campus of Arizona State University, in continuation with its Phoenix-area operation. The new Google office will focus on engineering, operations and IT support functions. [Read more] [Read more]
Small Email Lists Have Higher Open and Click-Through Rates
Small email lists have higher open and click-through rates, according to ExactTarget. Companies sending emails to a list of 110-1000 individuals averaged open rates of 42% and click-through rates of 6%. [Read more] [Read more]
F-Secure Launches Messaging Security Gateway
F-Secure has launched the F-Secure Messaging Safety Gateway. The Messaging Safety Gateway helps large businesses control spam, viruses, phishing, denial of service attacks and directory harvest attacks. [Read more] [Read more]
eMail Click Through Rates 7.2% for Sundays, 5.3% for Fridays
eMail click through rates are highest on Sundays and Fridays and lowest during the middle of the week. The click through rates were 7.2% for Sundays, 5.3% for Fridays, and 3.5% for Wednesdays, according to eROI. [Read more] [Read more]
Microsoft Acquires Onfolio
Microsoft has acquired Onfolio. The Onfolio Add-in for the Windows Live Toolbar beta is meant for collecting information online and organizing it on PCs so as to access it in documents, email messages and blog postings. Onfolio also has a RSS aggregator and reader. [Read more] [Read more]
Google Zeitgeist Announces Top 15 Gainers for March 6 Week
Google Zeitgeist has announced the top 15 search queries for the week ending March 6. The top queries were related to Oscar awards, sports, legal battle and Ash Wednesday. [Read more] [Read more]
60% Receive eMails Targetted to their Needs and Interests
60% of the respondents on a survey have agreed that the emails they received were targeted to their needs and interests. 58% received marketing offers through emails, according to Gfk Group Survey. [Read more] [Read more]
MarketingSherpa Announces Email Marketing Summit 2006
MarketingSherpa has announced an ‘Email Marketing Summit 2006’, to be held on April 20-21, in Chicago. 350 email marketing peers have already registered for the summit which will include 21 real life case studies. Those who register by March 31st will get a $100 discount and need to pay $1,295. [Read more] [Read more]
Symantec Warns of Hotmatom and Maniccum IM Worms
Symantec has warned of Hotmatom and Maniccum IM worms. The worms spread on MSN and AOL IM networks and delete files. [Read more] [Read more]
