Latest News

Riches From Oddball Niches addresses the question, “What if you skipped the “hard” niches and did this instead?” What do mobile notaries, dog groomers, and pet waste removal businesses have in common? First, they’re oddball local niches most marketers overlook… Second, they’re desperate for help with Google, social,... [Read more]

Growing your opted-in database is everything. These data assets are not only the bedrock of the tracking, analytics, and planning functions shaping the performance and direction of your marketing strategy, they are the foundational resources that will future-proof your go-to-market effectiveness as the marketing function evolves towards an increasingly... [Read more]

Watch Sundar Pichai delivering the Google I/O ’25 Keynote.  [Read more]

Authentic storytelling builds trust by connecting with audiences on an emotional level, making brands more relatable and memorable. It humanizes marketing, turning messages into meaningful experiences that drive engagement. As sustainability takes center stage, brands are under pressure to communicate their efforts clearly and credibly. Adweek is... [Read more]

Threads offers a casual, real-time platform to engage directly with audiences and build authentic brand connections. Its conversational format helps brands boost visibility and foster community-driven marketing. HubSpot contributor Justina Thompson has published an article on boosting your marketing game using Threads. She says, “When Instagram... [Read more]

LinkedIn personal branding is about strategically showcasing your professional identity to attract the right opportunities. It involves curating your profile, content, and interactions to reflect your expertise, values, and goals. Copyblogger contributor Tim Stoddart has published an article featuring LinkedIn personal branding statistics. He says,... [Read more]

MOZ contributor Bengü Sarıca Dinçer has published an article featuring useful tips on GA4 custom event tracking for SaaS. She says, “Default metrics in GA4 don’t show what matters. You need to know if users complete onboarding, use key features, or take action after reading your content. Sadly, GA4’s setup feels too complex and was not... [Read more]

The latest ‘HubSpot Marketing’ video is titled ‘5 Steps to Grow Your Instagram Organically in 2025’. It covers the following: Optimize Your Profile for Discoverability Build a Sustainable Content Strategy Make Your Content Discoverable Instagram Growth Hacks That Actually Work Double Down on What’s Working. HubSpot... [Read more]

Authenticity in social media strategy fosters genuine connections with audiences, building trust and long-term loyalty. Transparent, relatable content resonates more deeply, enhancing brand credibility and engagement. HubSpot contributor Erin Pennings has published an article on maintaining authenticity in your social media strategy — even with AI. She... [Read more]

Using AI for PPC advertising enables smarter bidding, audience targeting, and ad personalization to maximize campaign performance. It streamlines management while improving ROI through real-time data analysis and automation. Digital Marketing Institute has published an article on using AI in PPC advertising. The DMI team says, “Artificial intelligence... [Read more]

Marketing measurement involves tracking and analyzing the performance of campaigns to assess effectiveness and return on investment. It helps businesses make data-driven decisions and refine strategies for better results. Search Engine Journal contributor Tory Gray has published an article on creating a marketing measurement plan for accurate data and... [Read more]

Check out The AmpCast AI Games, if you want to know what AI traffic strategies Chris Munch used instead of ChatGPT – he says these strategies work much better – to grow one of his clients’ traffic to 50,000 highly targeted visitors per month. (By the way, this win was against a “household name” brand competitor.) The AmpCast... [Read more]