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Digital Marketing Institute has published ‘The Digital Marketer’s Guide – 9 Simple Ways to Stay Relevant and Up to Date’.Emma Prunty says, “Before we look at the most effective ways to keep up to date and your skills relevant (particularly AI relevant skills), you need to have a digital marketing strategy that will inform... [Read more]

Local SEO success relies on optimizing business listings, keywords, and reviews to improve visibility in local search results. Consistent NAP (Name, Address, Phone) details and positive customer engagement help attract nearby customers effectively.Search Engine Journal has made available the ‘Insights From 1,200 Consumers: How Reviews Drive Local... [Read more]

Google Analytics supports SEO by providing insights into organic traffic, user behavior, and engagement metrics, helping optimize website performance. It enables tracking of keyword performance, landing page effectiveness, and user journeys to refine strategies for better search rankings.Digital Marketing Institute has published Essential Guide to... [Read more]

Econsultancy’s Future of Marketing report is crafted to help marketers navigate evolving competitive landscapes and plan effectively. By benchmarking their priorities and concerns against industry peers, the report offers valuable insights to shape strategies and tactics.The Econsultancy team says, “This edition, exploring marketing in 2025... [Read more]

The future of search is evolving towards more personalized, AI-driven experiences with voice and visual search becoming increasingly prominent. Advanced algorithms and contextual understanding will deliver faster, more accurate results, transforming how users access information.MOZ has published the latest episode of ‘The Practical Marketer’... [Read more]

Ahrefs has published a new video ‘Google’s Latest Update Destroyed This Gamer’s $1M Business’.The Ahrefs team says, “In this video, we uncover the story of Brandon, the founder of RetroDodo, a retro gaming website that attracted millions of monthly visitors through Google search. But everything changed when a sudden Google... [Read more]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘The Current State of SEO, Revamped Search Console Emails, and more!’.The GSC team says, “Happy 2025 SEO practitioners! Catch up on the latest Google Search news with Google Search Advocate, John Mueller. Watch along and learn... [Read more]

Content Marketing Institute has published a new video ‘How (Not) to Fake Friends to Influence Customers’.The CMI team says, “Meta stealthily launched — then quickly killed — a series of AI-generated character profiles built to increase engagement on its platforms. When users probed the suspicious profiles, one owned up to the... [Read more]

Explainer videos simplify complex ideas through engaging visuals and clear narration, making information easy to understand. They are powerful tools for marketing, education, and brand storytelling.HubSpot contributor Cassie Wilson has published an article answering the question ‘How Much Does an Explainer Video Actually Cost?’.She says,... [Read more]

This is a reminder for the CMI webinar to be held on January 16, 2025.On-Page SEO involves optimizing individual web pages to rank higher in search engine results and attract relevant traffic. It includes elements like content quality, keyword usage, meta tags, headings, and internal linking to improve a page’s visibility and user experience.Content... [Read more]

In 2021, Mike Thomas and Brett Rutecky released a 6-week training course, the basis for their new Auto Affiliate. Their course taught people step-by-step how to make money with affiliate sales using videos and 100% free traffic.This system did very well for both them and their customers.It generated over $100,000 in sales for Brett and Mike, and they... [Read more]

LinkedIn Newsletters help professionals share insights, updates, and industry knowledge with a targeted audience. They boost engagement, build thought leadership, and expand professional networks effectively.Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How... [Read more]