eMarketer has published a podcast on ‘The Steady Innovation of Snapchat’. The eMarketer team says, “Its latest financial results may have missed the mark, but Snapchat continues to unveil surprising innovations. In the newest episode of eMarketer’s “Behind the Numbers” podcast, social analyst Debra Aho Williamson unpacks the recent developments, including shifts in video ad strategy and Spectacles V2.”.   The Steady Innovation of Snapchat eMarketer  [...]

The Engadget has reported that Snapchat is changing its chronological Stories feed as a part of its redesigning efforts. Jon Fingas says, “The Snapchat team may have acknowledged that some aspects of its big redesign haven’t gone over well. Some users have reported seeing the Stories feed revert to the classic chronological order, rather than the algorithmically sorted feed influenced by services like Instagram. It’s unclear whether this is a test, part of a full-scale switch or something else entirely. We’ve asked Snap for comment. The algorithmic approach, which... [...]

Snap has redesigned Snapchat in a way so that it effectively separates social and media into two parts of the Snapchat app. With the new design, the marketing metrics also may change. Econsultancy columnist Patricio Robles has published an article on how the new design of Snapchat may affect the branded content. On how the brands may affected, Robles says, “Already, there’s speculation about the impact Snapchat’s redesign will have on brands. One possibility is that brands could come out ahead, as the separation of friend content and professional content will help professional... [...]

The Buffer team has published a podcast on ‘Snapchat Marketing Strategy 101: Getting Started, Building a Community, and Generating ROI’ featuring Carlos Gil. Brian Peters says, “What started as a simple app to send disappearing videos to friends, Snapchat now attracts some of the biggest brands and influencers in the world. More than 300 million people use the app every month – generating an astounding 10 billion videos views per day! Which is why Snapchat presents a huge opportunity for businesses and brands to get in on a platform that is growing exponentially by the... [...]

When it comes to social media marketing, Snapchat is an incredibly popular platform. In 2016, Snapchat users viewed over 7 billion videos everyday. The network has over 150 million daily active users. HubSpot’s Lindsay Kolowich has shared a list of eighteen Snapchat hacks and features for everyone. Kolowich says, “Snapchat, the one-to-one messaging app with more than 160 million daily active users, has earned a reputation for fast growth and innovation. But despite its success, it isn’t the most user-friendly app I’ve ever played around with. Many of its best features... [...]

The Instagram Stories has acquired more than 250 million users. On the other hand SnapChat offers a less competitive space for brands to stand out with customers. HubSpot’s Sophia Bernazzani has published a comparison between Instagram or Snapchat Stories. And it is a must see for the marketers. Bernazzani says, “Be honest: Do you spend a lot of time during your work day chatting with colleagues on messaging apps, like Slack? It’s okay — so do we. And while some of our messages are GIFs and emojis (okay, the majority of our messages), we also get into lots of lively... [...]

Adweek’s Marty Swant has reported that a new feature has been added to Snapchat which allows users to create links to websites. This new feature could help brands and marketers to generate more traffic to their sites. The new feature is called Paperclip and it allows users to attach a link to a Snap before it’s shared. Swant says, “The tool gives Snapchat a leg up on rival Instagram, which doesn’t allow anyone to post links other than by putting it in their bio—forcing everyone to ruin a post with overly promotional phrases like “link’s in my bio.” (The exception is... [...]

According to an Edison Researh findings, 23% of social media users over 12 years use Snapchat. This social network has more users than Twitter/Pinterest/Linkedin. Looking at these statistics, it is very wise for any Internet marketer to utilize the power of Snapchat for marketing. Entrepreneur contributor Tony Tie has shared five tips that can help you achieve better success in Snapchat marketing. Tie says, “According to Snap Inc.’s recently updated Form S-1 SEC registration statement, the app boasts 158 million active users each day, and those users spend an average of 25 to 30 minutes... [...]

Snapchat has launched Sponsored World Lenses to allow brands use Augmented Reality for boosting their business. With this new launch Snapchat converts 3D graphics into ads. Here’s what Adweek has reported on Snapchat’s SWL: “Sponsored world lenses build on Snap’s sponsored lenses format. Per Snap, the average user plays with a sponsored lens for 15 seconds before sending it. Big-name brands including Taco Bell, L’Oreal and Starbucks have purchased the custom ads over the past year, which typically take longer to create because advertisers work with Snapchat’s internal creative... [...]

According to a report from Mashable, Snapchat has released new geofilters for nearby businesses. According to Kerry Flynn, the geofilter displays the name of a nearby business with the name of the city below it in white text over snaps. Flynn says, “The update provides another engaging experience on Snapchat for any user and comes on the same day that the app introduced several major product changes. Snapchat’s version of the feature is far more curated. Snapchat pulls its location data from Foursquare, but it is unclear why the list is limited”. Snapchat Releases New Geofilters... [...]