A YouTube channel can be a powerful tool for small businesses to showcase products, share expertise, and build trust with potential customers. Consistent, engaging video content helps boost brand visibility and drive organic growth. The latest ‘HubSpot Marketing’ video is titled ‘How to Start a YouTube Channel for Your Small Business’. It covers the following: Why most small businesses fail on YouTube (and how to avoid their mistakes) 7-step channel setup process that converts visitors into leads How to create content that builds trust and drives sales The 4-part framework... [...]
Archive for the 'Social Media Marketing' Category
AutoBuzz AI can revolutionize your social media strategy and see real results? It is the first AI-powered social engagement tool designed to automate comments on Instagram, YouTube, Twitter, and Facebook. Whether you’re a beginner or a seasoned marketer, this tool is your ticket to growing followers, driving traffic, and boosting sales effortlessly. Imagine having AI generate comments on trending posts that are relevant and perfectly aligned with your brand’s voice. AutoBuzz AI works seamlessly across multiple platforms, transforming your online presence while you focus on other tasks—... [...]
LinkedIn is a powerful platform for business growth, enabling brands to build authority, connect with industry professionals, and generate leads. By sharing valuable content and engaging with a targeted audience, businesses can enhance visibility and trust. The latest ‘HubSpot Marketing’ video is titled ‘How To Grow Your Small Business On LinkedIn in 2025’. It covers the following: Why native video content gets 20x more shares (and how to start today) How to optimize your LinkedIn profile as a conversion machine The engagement tactics that actually boost your reach My... [...]
Optimizing social media image sizes ensures your visuals appear crisp and correctly formatted across platforms. Each platform has specific size requirements, so using the right dimensions boosts engagement and maintains brand consistency. HubSpot contributor Stephanie Trovato has published an article featuring social media image sizes (2025 update) for every platform. She says, “Between cropped headers, stretched thumbnails, and text that disappeared on mobile, it didn’t take long to realize that each platform plays by its own rules — and they change often. I spent way too much time... [...]
Facebook Pixel is a powerful analytics tool that tracks user interactions on your website, helping optimize ad performance and retarget audiences. It enables data-driven marketing by measuring conversions and understanding customer behavior across devices. The latest ‘HubSpot Marketing’ video is titled ‘Increase Revenue By Setting Up Facebook Pixel the RIGHT Way’. It covers the following: Why you’re burning money without tracking What is Meta Pixel? Setup steps (Business Manager + Website prep) How To Create & Install Facebook Pixel Configuring events... [...]
Using social media as a customer service tool allows businesses to respond quickly to queries, complaints, and feedback in real time. It enhances customer satisfaction, builds trust, and publicly showcases brand responsiveness. Search Engine Journal has published a new guide, ‘Social Media As A Customer Service Tool: Trends And Best Practices’. Chelsea Alves says, “In this post, we’ll explore how social media can be used as a strategic lever for building lasting customer relationships and how your business can implement social-first strategies that elevate both service and reputation. The... [...]
Maximizing Instagram growth requires a strategic mix of engaging content, consistent posting, and active community interaction. Leveraging reels, hashtags, and collaborations can significantly boost reach and follower engagement. Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Maximize Your Instagram Growth: Getting More of The Right Followers’ featuring Lucas O’Keefe. The SME team says, “Struggling to grow your Instagram following with people... [...]
Maximizing Instagram growth in 2025 requires a strategic mix of consistent branding, authentic engagement, and data-driven content. Leveraging Reels, influencer collaborations, and interactive features like polls and Q&As boosts visibility and follower retention. Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Maximize Your Instagram Growth: Getting More of The Right Followers’. The SME team says, “Struggling to grow your Instagram following with... [...]
Advanced LinkedIn networking involves strategic engagement through personalized outreach, content sharing, and leveraging mutual connections to build meaningful professional relationships. It focuses on quality interactions that drive career growth and business opportunities. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Advanced LinkedIn Networking: How to Connect and Convert’ featuring Michaela Alexis. This episode covers the following: Why Networking... [...]
Video marketing boosts engagement by delivering messages in a dynamic and memorable way, helping brands build trust and connect emotionally with their audience. It also drives higher conversion rates by making content more accessible and persuasive. Social Media Examiner has published the latest Social Media Marketing Podcast episode Video Experiences That Create Loyalty, Engagement, and Conversions’ featuring Luria Petrucci. This episode covers the following: Why Video Experience Matters What is Video... [...]