MOZ has published a guide called ‘Local SEO’s Guide to the Buy Local Phenomenon: A Competitive Advantage for Clients’. Introducing the guide, MOZ’s Miriam Ellis says, “What if a single conversation with one of your small local business clients could spark activity that would lead to an increase in their YOY sales of more than 7%, as opposed to only 4% if you don’t have the conversation? What if this chat could triple the amount of spending that stays in their town, reduce pollution in their community, improve their neighbors’ health, and strengthen democracy? What... [...]

You SEO efforts (Search Engine Optimization) need to be up to date with the changing search engine algorithms. We need to have a specialized strategy for the SEO as it leads to the major web-based performance. Entrepreneur contributor Rohan Ayyar has shared four tips to help brands improve their SEO strategies. Ayyar says, “Google is a clear market leader in the search engine segment, with over 90% of global market share. And they have repeatedly indicated that the algorithm prioritizes established brands over unknown ones, by means of various factors that place more importance on entities,... [...]

A pillar page serves as an anchor for a cluster of related topics (i.e., a topic cluster). When combined, pillar page and topic clusters can help you get good SEO rankings. HubSpot columnist Amanda Zantal-Wiener has shared seven pillar page examples to help marketers build their own pillar pages. Amanda says, “Actions speak louder than words — says the writer — which is why we sought answers to those questions by way of pillar page examples that do an excellent job of organizing and linking to content assets. 7 Great Pillar Page Examples 1. Typeform: Brand Awareness At first... [...]

An effective SEO strategy brings your site traffic which creates the base for your entrepreneurial success. It is not necessary to always spend tons of budget for implementing SEO. Entrepreneur mag team ha shared six SEO strategies you can implement with a small budget. Entrepreneur mag team says, “Managing your SEO goals on a small budget can be overwhelming, especially if you are only a one-person, two-person or [insert small number here]-person team. With a plethora of options available to choose from, you really need to keep your eye out for those strategies that are easy to implement... [...]

Search Engine Optimization needs to be implemented effectively to get your business the required customer base. Sometimes we unknowingly make certain mistakes that result into deprivation in the SEO performance. Forbes contributor Kate Harrison has shared some mistakes that the small businesses need to avoid for right SEO implementation. Harrison says, “Small businesses in particular can dominate local search if they employ good search engine optimization (SEO) techniques. However, according to Chris Rodgers, CEO and Founder of Colorado SEO Pros, there problems most small business encounter... [...]

Managing SEO on your own is a big challenge and you need to keep observing the search engine algorithm changes to cope with the current trends. To help webmasters and marketers deal with the technical SEO, MOZ columnist Dominic Woodman has shared an eight-point checklist for debugging technical SEO problems. Dominic says, “Occasionally, a problem will land on your desk that’s a little out of the ordinary. Something where you don’t have an easy answer. You go to your brain and your brain returns nothing. These problems can’t be solved with a little bit of keyword research and... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘When Bounce Rate, Browse Rate (PPV), and Time-on-Site Are Useful Metrics… and When They Aren’t’. The MOZ team says, “When is it right to use metrics like bounce rate, pages per visit, and time on site? When are you better off ignoring them? There are endless opinions on whether these kinds of metrics are valuable or not, and as you might suspect, the answer is found in the shades of grey. Learn what Rand has to say about the great metrics debate in today’s episode of Whiteboard Friday”. When... [...]

At several points of time sites are removed fro the listings for using negative SEO tactics. It may not be intentional on the parts of webmasters all the time but they have to suffer. If your site rankings are drowning and you feel that you have been hit by negative SEO, Search Engine Land columnist Joe Sinkwitz has shared some useful insights. Sinkwitz says, “Have you ever experienced a rankings decline and suspected it was due to something a competitor was doing? For this second article, we are going to focus on the process of diagnosing whether or not you’ve been hit by negative search... [...]

When you are planning your SEO campaigns, keywords are at the center of the process. Moving beyond keywords is to find out what more people might search online. Search Engine Land columnist Marcus Miller has shared some useful strategies to interpret searcher intent for improving SEO rankings. Miller says, “In many ways, search engine marketing via SEO or paid methods is strategically simple. If you are a plumber in a small town, and someone searches for “plumber” plus the name of the town, then there is a pretty good chance you provide what they need. Getting in front of people at the... [...]

The meta description is a snippet of up to about 155 characters that summarizes a page’s content. We need to optimize meta description because search engines show it in search results mostly when the searched-for phrase is within the description. Marieke van de Rakt has shared an update on the new length criteria of meta descriptions. Marieke says, “our meta descriptions need to be shorter. I know, just a few months ago, we told you that your meta descriptions could be longer. Now we’re saying that they should be shorter. I understand the confusion. But Google changed its mind.... [...]