Managing SEO on your own is a big challenge and you need to keep observing the search engine algorithm changes to cope with the current trends. To help webmasters and marketers deal with the technical SEO, MOZ columnist Dominic Woodman has shared an eight-point checklist for debugging technical SEO problems. Dominic says, “Occasionally, a problem will land on your desk that’s a little out of the ordinary. Something where you don’t have an easy answer. You go to your brain and your brain returns nothing. These problems can’t be solved with a little bit of keyword research and... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘When Bounce Rate, Browse Rate (PPV), and Time-on-Site Are Useful Metrics… and When They Aren’t’. The MOZ team says, “When is it right to use metrics like bounce rate, pages per visit, and time on site? When are you better off ignoring them? There are endless opinions on whether these kinds of metrics are valuable or not, and as you might suspect, the answer is found in the shades of grey. Learn what Rand has to say about the great metrics debate in today’s episode of Whiteboard Friday”. When... [...]

At several points of time sites are removed fro the listings for using negative SEO tactics. It may not be intentional on the parts of webmasters all the time but they have to suffer. If your site rankings are drowning and you feel that you have been hit by negative SEO, Search Engine Land columnist Joe Sinkwitz has shared some useful insights. Sinkwitz says, “Have you ever experienced a rankings decline and suspected it was due to something a competitor was doing? For this second article, we are going to focus on the process of diagnosing whether or not you’ve been hit by negative search... [...]

When you are planning your SEO campaigns, keywords are at the center of the process. Moving beyond keywords is to find out what more people might search online. Search Engine Land columnist Marcus Miller has shared some useful strategies to interpret searcher intent for improving SEO rankings. Miller says, “In many ways, search engine marketing via SEO or paid methods is strategically simple. If you are a plumber in a small town, and someone searches for “plumber” plus the name of the town, then there is a pretty good chance you provide what they need. Getting in front of people at the... [...]

The meta description is a snippet of up to about 155 characters that summarizes a page’s content. We need to optimize meta description because search engines show it in search results mostly when the searched-for phrase is within the description. Marieke van de Rakt has shared an update on the new length criteria of meta descriptions. Marieke says, “our meta descriptions need to be shorter. I know, just a few months ago, we told you that your meta descriptions could be longer. Now we’re saying that they should be shorter. I understand the confusion. But Google changed its mind.... [...]

The Shopify team has published a podcast featuring Sebastian Bryers, founder of Ora Organic on ‘A Proven Process for Outsourcing Content as Part of Your SEO Strategy’. Shopify team says, “Pay upfront to create valuable content and reap organic, recurring traffic as your reward for a long time to come. That’s the aim of SEO-driven content marketing. But where do you start, what should you be paying, and how do you make it work for your ecommerce business? In this episode of Shopify Masters, we do a deep dive into the methods used by an entrepreneur who hires a team of freelancers... [...]

Search Engine Land columnist Janet Driscoll Miller has shared a post advising webmasters how to perform an SEO audit and analyze the indexing issues. Miller says, “There are many tools available to help you determine if a site is being indexed. Indexing is, at its core, a page-level process. In other words, search engines read pages and treat them individually. A quick way to check if a page is being indexed by Google is to use the site: operator with a Google search. Entering just the domain, as in my example below, will show you all of the pages Google has indexed for the domain. You... [...]

The meta description carry snippets of up to 320 characters, a tag in HTML, that summarizes a page’scontent. This summary is displayed by the search engines along with the website title. A thoughtfully written meta description helps you get more and more visitors to your website. MOZ columnist Dr. Peter J. Meyers has shared some useful tips on writing effective meta descriptions. Meyers says, “We know that longer snippets do still exist. Note, though, that both of these snippets come from Wikipedia, which is an exception to many SEO rules. Are these long descriptions only fringe... [...]

To continue getting good traffic to your website you need to keep an eye on your SEO campaign performance. Well-executed campaigns can help you get flood of traffic. Forbes contributor Jayson DeMers has shared a useful article to find out how your SEO campaigns are performing. DeMers says, “Everything seems to be going well in your search engine optimization (SEO) campaign. You’ve had a few hiccups, sure, but overall, you’re on a solid growth trajectory, and things are only going to get better from here. You even have reports that can back you up. But here’s the thing: your perception... [...]

Machine Learning is becoming a part of every aspect where there is technology integration. It enables people to understand things deeply and deal with the challenges and utilize the opportunities. MOZ columnist Alexis Sanders has shared an useful guide to machine learning in context with search engine optimization (SEO). Sanders says, “Machine learning (ML) has grown consistently in worldwide prevalence. Its implications have stretched from small, seemingly inconsequential victories to groundbreaking discoveries. The SEO community is no exception. An understanding and intuition of... [...]