Search Engine Journal has published a new ebook ‘The Future Of Search’. The SEJ team says, “This ebook helps you rethink your organic traffic strategy from the ground up, pulling insights directly from search signal shifts, smarter attribution models, and conversation data. Inside “The Future Of Search: 16 Actionable Pivots That Improve Visibility & Conversions,” you’ll learn to: Rethink your SEO and content strategy for human conversational intent, not just keyword volume. Use AI and voice data for SERP visibility to personalize and predict campaign outcomes. Align... [...]
Archive for the 'Search Engine Marketing' Category
Answer Engine Optimization (AEO) focuses on structuring content to directly answer user queries, helping it appear in featured snippets and voice search results. It enhances visibility by aligning with how modern search engines deliver quick, concise answers. Semrush has published an article explaining Answer Engine Optimization. Zach Paruch says, “AEO matters because it ensures visibility when the user is interacting with an AI tool that does the talking. If your content is optimized for how AI finds and formats answers, you stand to be included in conversations that extend beyond appearing... [...]
Digital Marketing Institute contributor Nicai de Guzman has published an article featuring useful strategies to to build links for SEO. She says, “Backlinks don’t just signal trust — they also directly impact how search engines crawl, index, and rank your site. Crawlability: When reputable sites link to yours, search engine bots are more likely to follow those links and discover your pages. Indexation: Pages that are frequently linked to tend to be indexed faster and more reliably. Rankings: Google uses backlinks as a key ranking factor. A backlink from a high-authority site can significantly... [...]
In the ‘Ask An SEO’ series, Search Engine Journal contributor Helen Pollitt has answered the question: ‘Why Aren’t My Pages Getting Indexed?’. She says, “This is far from a unique problem; we’ve all experienced it! “I’ve done everything I can think of, but Google still isn’t indexing my pages.” Is It Definitely Not Indexed? The very first aspect to check is if the page is truly not indexed, or simply isn’t ranking well. It could be that the page appears not indexed because you can’t find it for what you consider the relevant keywords. However, that... [...]
AI Search in 2025 delivers highly personalized, conversational results by synthesizing information from multiple sources instantly. It prioritizes context, intent, and real-time relevance over traditional keyword matching. Search Engine Journal is hosting a webinar, ‘AI Search Demystified: Future-Proof Your Brand For AI-Driven Queries’ on Wednesday, August 20, 2025, at 2.00 pm ET. The SEJ team says, “This webinar breaks down how to stay competitive by optimizing for how real people interact with AI. What You’ll Learn: Why UX,... [...]
Google AI Mode enhances search and productivity by leveraging generative AI to provide smarter, more contextual responses across Google products. It transforms how users interact with Search, Docs, Gmail, and more by offering real-time suggestions, summaries, and task automation. MOZ has published the latest episode of the Whiteboard Friday video ‘What Is Google AI Mode?’ featuring Tom Capper. The MOZ team says, “In this week’s episode of Whiteboard Friday, Tom introduces us to Google’s AI Mode, a new tab in Search that offers a conversational, ChatGPT-like experience... [...]
Winning at paid search in 2025 requires precise audience targeting, compelling ad creatives, and continuous A/B testing. Leveraging AI-driven bidding strategies and first-party data is key to maximizing ROI and staying ahead of competition. Digital Marketing Depot is hosting a webinar, ‘Stop Paying the Google Tax. Start Winning Paid Search’ on Thursday, August 12, 2025, at 1.00 am EDT. The DMD team says, “In this webinar, Jenn Paterson and John Beresford of BrandPilot AI will break down the Uncontested Paid Search Problem and show you how to identify and eliminate... [...]
SEO in 2025 is driven by AI, user intent, and semantic search, making content relevance and experience more critical than ever. Success depends on optimizing for voice search, video, EEAT signals, and real-time algorithm shifts. Search Engine Journal contributor Dan Taylor has published an article answering the question, ‘Should I Still Invest In SEO?’. He says, “SEO is one of the few marketing channels that compound over time and investment. Paid campaigns stop the moment you pause spending, but a strong organic program can keep driving traffic, leads, and sales long after... [...]
Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How does CSS affect SEO?’. The GSC team says, “Are you a developer or small business owner struggling with Search Engine Optimization (SEO)? In this episode of Search Off the Record, Google Search Advocates John Mueller and Martin Splitt break down the essentials of SEO for small businesses. Learn practical tips for understanding your target audience, crafting a content strategy, and measuring your SEO efforts. They debunk SEO myths and explain when it’s time to hire... [...]
Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How does CSS affect SEO?’. The GSC team says, “Martin and John dive into the world of CSS and explore its connection to SEO. Discover why CSS files matter for SEO, how modern CSS frameworks impact pages, and the SEO implications of CSS class names and pseudo elements. Moreover, learn practical tips for ensuring your CSS enhances – rather than hinders – your website’s search performance. ” [...]