Semrush contributor Tushar Pol has published an article answering the question, “What Is LLMs.txt & Should You Use It?”. He says, “llms.txt is designed to help AI crawlers browse websites more effectively. Right now, these crawlers run into two major challenges: Modern websites are hard to read. Most AI crawlers can only read your pages’ basic HTML—not content that gets loaded by JavaScript. That means llms.txt provides a clear, structured format that helps AI crawlers quickly digest the information. Most websites have an overabundance of information. When AI crawlers... [...]

Semantic HTML uses meaningful tags that clearly define content structure, improving accessibility and SEO. It helps search engines and assistive technologies better understand and interpret web content. Search Engine Journal contributor Barry Adams has published an article on why semantic HTML matters for SEO and AI. He says, “I’ve had this post in drafts for a while, mostly as a container for me to drop bits into for when I get time to expand it into a proper newsletter. Then, my good friend Jono Alderson published his excellent piece on semantic HTML, and for a few weeks, I lost the... [...]

The future of search is shifting toward AI-driven, conversational, and intent-based results that understand context and user needs. It will prioritize personalized, voice, and visual search experiences, delivering faster and more relevant answers. Search Engine Journal has published a new ebook, ‘The Future Of Search: 16 Actionable Pivots That Improve Visibility & Conversions’. The SEJ team says, “Inside “The Future Of Search: 16 Actionable Pivots That Improve Visibility & Conversions,” you’ll learn to: Rethink your SEO and content strategy for human conversational... [...]

Content marketing with AI leverages advanced tools to create, personalize, and distribute content more efficiently, enhancing audience engagement. By analyzing data and trends, AI helps marketers craft targeted, high-impact strategies that deliver measurable results. MOZ has published the latest episode of the Whiteboard Friday video ‘How to Speed up Content With AI’ featuring Andy Chadwick. The MOZ team says, “In this Whiteboard Friday, Andy Chadwick explains why content still matters in the age of AI and reveals his 6-step framework to write faster, add personality, and maintain... [...]

Search Engine Journal has published a new ebook ‘The Future Of Search’. The SEJ team says, “This ebook helps you rethink your organic traffic strategy from the ground up, pulling insights directly from search signal shifts, smarter attribution models, and conversation data. Inside “The Future Of Search: 16 Actionable Pivots That Improve Visibility & Conversions,” you’ll learn to: Rethink your SEO and content strategy for human conversational intent, not just keyword volume. Use AI and voice data for SERP visibility to personalize and predict campaign outcomes. Align... [...]

Answer Engine Optimization (AEO) focuses on structuring content to directly answer user queries, helping it appear in featured snippets and voice search results. It enhances visibility by aligning with how modern search engines deliver quick, concise answers. Semrush has published an article explaining Answer Engine Optimization. Zach Paruch says, “AEO matters because it ensures visibility when the user is interacting with an AI tool that does the talking. If your content is optimized for how AI finds and formats answers, you stand to be included in conversations that extend beyond appearing... [...]

Digital Marketing Institute contributor Nicai de Guzman has published an article featuring useful strategies to to build links for SEO. She says, “Backlinks don’t just signal trust — they also directly impact how search engines crawl, index, and rank your site. Crawlability: When reputable sites link to yours, search engine bots are more likely to follow those links and discover your pages. Indexation: Pages that are frequently linked to tend to be indexed faster and more reliably. Rankings: Google uses backlinks as a key ranking factor. A backlink from a high-authority site can significantly... [...]

In the ‘Ask An SEO’ series, Search Engine Journal contributor Helen Pollitt has answered the question: ‘Why Aren’t My Pages Getting Indexed?’. She says, “This is far from a unique problem; we’ve all experienced it! “I’ve done everything I can think of, but Google still isn’t indexing my pages.” Is It Definitely Not Indexed? The very first aspect to check is if the page is truly not indexed, or simply isn’t ranking well. It could be that the page appears not indexed because you can’t find it for what you consider the relevant keywords. However, that... [...]

AI Search in 2025 delivers highly personalized, conversational results by synthesizing information from multiple sources instantly. It prioritizes context, intent, and real-time relevance over traditional keyword matching.  Search Engine Journal is hosting a webinar, ‘AI Search Demystified: Future-Proof Your Brand For AI-Driven Queries’ on Wednesday, August 20, 2025, at 2.00 pm ET. The SEJ team says, “This webinar breaks down how to stay competitive by optimizing for how real people interact with AI. What You’ll Learn: Why UX,... [...]

Google AI Mode enhances search and productivity by leveraging generative AI to provide smarter, more contextual responses across Google products. It transforms how users interact with Search, Docs, Gmail, and more by offering real-time suggestions, summaries, and task automation. MOZ has published the latest episode of the Whiteboard Friday video ‘What Is Google AI Mode?’ featuring Tom Capper. The MOZ team says, “In this week’s episode of Whiteboard Friday, Tom introduces us to Google’s AI Mode, a new tab in Search that offers a conversational, ChatGPT-like experience... [...]