Search Engine Journal has published a new ebook ‘The Future Of Search’. The SEJ team says, “This ebook helps you rethink your organic traffic strategy from the ground up, pulling insights directly from search signal shifts, smarter attribution models, and conversation data. Inside “The Future Of Search: 16 Actionable Pivots That Improve Visibility & Conversions,” you’ll learn to: Rethink your SEO and content strategy for human conversational intent, not just keyword volume. Use AI and voice data for SERP visibility to personalize and predict campaign outcomes. Align... [...]
Archive for the 'Internet Marketing' Category
Answer Engine Optimization (AEO) focuses on structuring content to directly answer user queries, helping it appear in featured snippets and voice search results. It enhances visibility by aligning with how modern search engines deliver quick, concise answers. Semrush has published an article explaining Answer Engine Optimization. Zach Paruch says, “AEO matters because it ensures visibility when the user is interacting with an AI tool that does the talking. If your content is optimized for how AI finds and formats answers, you stand to be included in conversations that extend beyond appearing... [...]
Digital Marketing Institute contributor Nicai de Guzman has published an article featuring useful strategies to to build links for SEO. She says, “Backlinks don’t just signal trust — they also directly impact how search engines crawl, index, and rank your site. Crawlability: When reputable sites link to yours, search engine bots are more likely to follow those links and discover your pages. Indexation: Pages that are frequently linked to tend to be indexed faster and more reliably. Rankings: Google uses backlinks as a key ranking factor. A backlink from a high-authority site can significantly... [...]
Using LinkedIn to get more clients involves showcasing your expertise through valuable content, endorsements, and testimonials. By actively engaging with your target audience and joining relevant groups, you can build trust and attract potential clients. Copybloger has published an in-depth article on using LlinkedIn to boost your client base. Charles Miller says, “I’m a big fan of doing conversational cold outreach on LinkedIn and other social platforms. The thing is, you need to do it correctly, and you likely won’t get good results if you don’t have a persuasive profile and some... [...]
Reddit marketing leverages niche communities (subreddits) to engage with highly targeted audiences through authentic discussions and valuable content. It helps brands build trust, drive traffic, and gather insights directly from engaged users. The latest ‘HubSpot Marketing’ video is titled ‘The Reddit Marketing Strategy That Actually Works: My 3-Month Blueprint’. This video covers the following: How Reddit’s ecosystem actually works (and why most brands fail) 3-step system to build authentic presence on Reddit Reddit SEO secrets that can rank your content on Google Community... [...]
This is a reminder for the EMARKETER webinar to be held on August 7, 2025. In 2025, holiday marketing demands early‑bird strategies and mobile‑first activation as consumers increasingly plan and shop months in advance—campaigns that begin in late summer or early fall can capture up to 40–45% of shoppers before November EMARKETER is hosting a webinar, ‘Fewer Dollars, Higher Stakes: Where to Focus Your Holiday Marketing in 2025’ on Thursday, August 7, 2025, at 2.00 pm ET. The EMARKETER team says, “Holiday sales growth is slowing—and for the first time in EMARKETER’s... [...]
Content Marketing Institute has published a new video, ‘4 Ideas To Combat the Shape-Shifting Google Beast’. The CMI team says, “How do you keep up with the unprecedented changes in search algorithms that seem to favor zero clicks, artificial intelligence overviews, and bigger brands? Delve into these four suggestions, which don’t all revolve around Google from Ali Orlando Wert, director of content marketing and brand at Databox: Build a content strategy unique to your business. Invest in brand authority. Reduce reliance on search engine optimization with a diversified brand... [...]
Commerce media ad spending is on track to surpass $100 billion by 2028—but its rapid growth trajectory has laid bare foundational challenges exacerbated by an increasingly crowded landscape. EMARKETER is hosting a webinar, ‘Commerce Media is Full of Promise—If You Can Overcome These 3 Challenges’ on Thursday, August 7, 2025, at 2.00 pm ET. The EMARKETER team says, “As retail media networks’ growth momentum is slowing, advertisers face increasing budget scrutiny, and non-retail challengers are staking a claim on the space. Amid this mounting complexity, brands, solution... [...]
In the ‘Ask An SEO’ series, Search Engine Journal contributor Helen Pollitt has answered the question: ‘Why Aren’t My Pages Getting Indexed?’. She says, “This is far from a unique problem; we’ve all experienced it! “I’ve done everything I can think of, but Google still isn’t indexing my pages.” Is It Definitely Not Indexed? The very first aspect to check is if the page is truly not indexed, or simply isn’t ranking well. It could be that the page appears not indexed because you can’t find it for what you consider the relevant keywords. However, that... [...]
The latest ‘HubSpot Marketing’ video is titled ‘Branding Masterclass: How to Create a Brand Strategy for Your Business’. This video covers the following: How to build a rock-solid brand foundation (mission, values, story) Define your unique brand voice and messaging that converts Create professional visual identity (logo, colors, fonts) Launch your first brand campaign organically (no ads required) Systems to stay consistent as you scale your business Step-by-step templates and AI prompts to speed up the process. HubSpot Marketing [...]