Copyblogger has published the latest podcast episode ‘Building a Business and 3.5+ Million Follower Audience in the Gardening Niche’ featuring Kevin Espiritu. The Copyblogger team says, “In this episode, Tim Stoddart sits down with Kevin Espiritu aka “Plant Daddy.” They discuss the importance of soil health and the alarming state of our soil today. Tim expresses his fascination with bacteria in soil and highlights the lack of understanding among the general public about the crucial role soil plays in food production.” Copyblogger  [...]

AI plays a pivotal role in writing by generating content efficiently and optimizing language for various purposes. In marketing, it facilitates targeted advertising, personalized content creation, and data-driven decision-making to enhance customer engagement and drive sales. Copyblogger has published the latest podcast episode ‘The Truth About AI’s Roles in Writing and Marketing’ featuring Britney Muller. The Copyblogger team says, “In this episode, Tim Stoddart sits down with Britney Muller, about her interests and current projects in the world of AI and machine learning.... [...]

More and more businesses are turning to third-party creators, influencers and affiliates to fuel their growth, and establishing mutually beneficial long-term relationships is critical. Adweek is hosting a webinar ‘Navigate the Complex Brand-Creator Relationship’ on Tuesday, May 14, 2024, at 1.00 pm ET. The Adweek team says, “Discover everything that brands and creators should keep in mind to ensure a successful working relationship from leaders at LinkedIn influencer agency Creator Authority, We Are Verified and social commerce creator Orca. You’ll find out: Industry best practices... [...]

This is a reminder for the Adweek webinar to be held on April 11, 2024.  Many marketers are concerned that third-party identifier deprecation will threaten their ability to reach people on the open web. But with the right solutions and partners, brands can not only still reach in-market customers at scale, wherever they are, but also achieve better results than they did with cookies. Adweek is hosting a webinar ‘Why Identifier Deprecation Won’t Kill the Open Web’ on Thursday, April 11, 2024, at 1.00 pm EDT. The Adweek team says, “Loch Rose, Epsilon’s chief analytics officer,... [...]

This is a reminder for the CMI webinar to be held on April 11, 2024.  Customer expectations are at an all-time high when it comes to digital experiences. Marketers are often scrambling to keep up with the rising demand for quality content and campaigns. Content Marketing Institute is hosting a webinar ‘5 Steps to Enhance Your Marketing Campaigns’ on Thursday, March 14, 2024, at 1.00 pm ET. The CMI team says, “Join Vimi Kaul, Sr. Consultant of Strategy and Value at Optimizely, to learn about the 5 steps you can take to optimize your marketing efforts. In this session we’ll... [...]

AI revolutionizes copywriting with its ability to generate tailored, engaging content at scale, optimizing marketing efforts and enhancing brand messaging. By analyzing data and understanding audience preferences, AI empowers marketers to craft compelling narratives and drive impactful communication strategies. Digital Marketing Institute is hosting a webinar ‘How to Use AI for Your Copywriting’ on Tuesday, April 16, 2024, at 1.00 pm ET. The DMI team says, “AI can still be a mystery to those working with copy and content. Kerry Harrison makes AI accessible, showing practical ways... [...]

E-commerce channels provide diverse platforms for businesses to showcase and sell their products, fostering global reach and accessibility. From established giants like Amazon to niche marketplaces and personalized storefronts, these channels offer dynamic avenues for commerce in the digital age. Digital Marketing Depot has published a new white paper ‘What Merchants Should Avoid When Adding New Ecommerce Channels’. The DMD team says, “Today’s shoppers interact with brands and products across multiple touchpoints before making a purchase, which means having a presence on numerous... [...]

Post-cookie, advertisers must determine how they’ll continue delivering personalized and relevant brand experiences while also measuring cross-media campaign effectiveness. To chart a path forward, media buyers and planners need to know about all the cookie alternatives out there and how to manage an increasingly complex ad tech environment. Adweek is hosting a webinar ‘Navigating Personalization and Measurement in the Post-Cookie Era’ on Thursday, April 25, 2024, at 1.00 pm ET. The Adweek team says, “Discover what’s involved in measuring campaign effectiveness without cookies... [...]

MarTech’s publication of “Marketing Work Management Platforms: A Marketer’s Guide” examines the market for marketing work management platforms and the considerations involved in implementation. The 33-page report reviews the growing market, plus the latest trends, opportunities and challenges. The DMD team says, “In this report you will learn: Who the leading players are in marketing work management platforms. What you should look for. What trends are driving adoption. The capabilities marketing work management platforms provide and how vendors are incorporating AI-... [...]

Data deprecation and the demise of the third-party cookie continues to blur the lines between marketing and advertising. Going forward, the future of both hinges on how companies use zero-, first- and second-party data. That’s why customer data platforms (CDPs) can serve as the vital bridge connecting marketing and advertising data, audiences and activations. Adweek is hosting a webinar ‘Unite Martech and Adtech for Deeper Customer Engagement’ on Tuesday, April 30, 2024, at 1.00 pm ET. The Adweek team says, “Uncover the impact that this shared data approach can have on customer... [...]