Tim Peterson says, “Twitter released its fourth-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is doing. Twitter continues to make money but not a profit Twitter has not turned a profit since at least the first quarter of 2012. But that’s not the only money problem Twitter now has. Despite total revenue growing by 1 percent year over year to $717.2 million in Q4 2016, Twitter’s advertising revenue actually shrunk year-over-year to $637.8 million. Oh, and the company recorded another net loss, this time of $167.1 million. Twitter’s... [...]

Ted Schadler says, “This is part two in a series on Reinventing the Web to Win the Mobile Moment. Here’s part one, a Drunk History Of Mobile Strategy. For 20 years we have optimized the web as a big billboard broadcasting everything about a company. Marketing owns the public site, and cares more about acquisition than utility. Product teams own the private sites and are faced with an ever-escalating array of digital touchpoints. Is it any wonder firms, aided by their digital agency and web content management software, have built one-size-fits-all reponsive websites and punted on the... [...]

Kerry Flynn says, “Twitter has joined Instagram — only six years late to the game. Unfortunately for Twitter, being slow moving isn’t new to the platform that has struggled with product innovation and user growth. But it’s a new year for Twitter, and the company is on a kick to grow, especially in live video and on its core app. The move to leverage Instagram’s 600 million monthly active users to grow its base of 317 million comes just days after Twitter cut its losses by converting its Vine app from a social community to a camera and by selling off Fabric, its developer... [...]

Tamar Weinberg says, “Call it a flop: almost six months since it was launched, Twitter is calling it quits on Dashboard, its all-in-one management suite for businesses. On February 3, the app will no longer function. Dashboard was announced last summer to low fanfare and seemed to have never taken off — perhaps because most brands were already actively using third-party products powered by its API to do their thing. With Dashboard, however, Twitter intended to make things straightforward for businesses to get in on the ground floor with a scheduling tool, drafted posts, multiple account... [...]

Sophia Bernazzani says, “On December 14th, Twitter announced that users would be able to broadcast live video directly from Twitter on iOS and Android mobile devices. This move is the result of Twitter’s integration with Periscope, the live video streaming app it acquired back in March of 2015. Earlier in 2016, Twitter began featuring live and replayed Periscope videos in Twitter timelines that users could watch and interact with — even without a Periscope account. Now, Twitter users can broadcast live video directly from Twitter without having to create a Periscope account first.... [...]

Tim Peterson says, “Well, Twitter has one-upped Facebook. For more than a month, Twitter incorrectly measured brands’ video ads running on Android devices and overcharged advertisers as a result, the company said on Thursday. “We recently discovered a technical error due to a Twitter product update to Android clients that affected some video ad campaigns from November 7 to December 12. Once we discovered the issue, we resolved it and communicated with affected partners. The impact was limited given this happened only on Android clients over the course of a month. This was a technical... [...]

Sophia Bernazzani says, “On December 14th, Twitter announced that users would be able to broadcast live video directly from Twitter on iOS and Android mobile devices. This move is the result of Twitter’s integration with Periscope, the live video streaming app it acquired back in March of 2015. Earlier in 2016, Twitter began featuring live and replayed Periscope videos in Twitter timelines that users could watch and interact with — even without a Periscope account. Now, Twitter users can broadcast live video directly from Twitter without having to create a Periscope account first.... [...]

Tim Peterson says, “Twitter is phasing out its lead generation ad format that brands could use to request people’s names, Twitter handles and email addresses. A Twitter spokesperson confirmed the move on Monday. The spokesperson said in an emailed statement: “We are always experimenting with the best ways to help advertisers effectively connect with consumers. At this time, we intend to focus our efforts on building and improving other performance offerings that will help us drive the best performance for advertisers.” The spokesperson did not respond to questions asking why Twitter... [...]

Tamar Weinberg says, “Does your Twitter timeline look different to you on your mobile device? Don’t be shocked; this is Twitter’s new conversation ranking feature that groups responses by sub-conversations and by ranking, not by chronology. With this update, the mobile experience has caught up with the desktop experience where this has been available since June 2015. It’s high time that Twitter updated this change, which also includes a reply count. Perhaps they have been grappling with the idea to offer the feature, as it’s not exactly easy to follow conversations now when displayed... [...]

Tim Peterson says, “For years, Twitter has had a harassment problem. While that doesn’t seem to have affected marketers’ opinions of Twitter, it could turn off regular users who don’t want to spend time on a social network where people are free to fire slurs and other hateful words at them. So Twitter is giving people new options to police the tweets they see. People will be able to block tweets containing keywords, phrases, hashtags, usernames and emojis, as well as entire conversations from appearing in the push notifications Twitter sends when someone is mentioned in a tweet, Twitter... [...]