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Friday, March 29, 2024

Archive for the 'Twitter News' Category

‘What marketers should know about Twitter’s Q1 2017 earnings’ – Marketing Land

Tim Peterson says, “Audience growth is no longer a problem for Twitter. That’s great, especially since Twitter has plenty of new problems. In the first quarter of 2017, Twitter’s overall revenue declined year over year for the first time ever, and its advertising revenue declined for the second straight quarter. That’s bad, right? Apparently not to Wall Street investors. Despite the revenue declines, Twitter’s stock price was up by more than 10 percent after the company released its quarterly earnings report on Wednesday. What gives? For starters, Wall Street analysts expected Twitter... [...]

‘In-stream video ads have arrived on Twitter’ – Marketing Land

Greg Finn says, “As more and more of us consume video on mobile devices, advertisers are looking to capitalize. On Tuesday, Twitter rolled out in-stream video ads to help advertisers reach their audience in a very engaged setting. These in-stream ads can be run across video clips and live streams from Twitter’s Amplify publishing partners. Included in the Amplify partner program are major sports networks, top TV networks, news outlets and magazines. These ads can be run as pre-roll or mid-roll ads to match up with the content that users are consuming. Other video ad options on Twitter... [...]

Twitter: Businesses can now share and request locations in Direct Messages

Twitter has announced the new feature that will allow vusinesses to share and request locations in the direct messages. Ian Cairns says, Starting today, businesses building on our Direct Messages platform can request and share locations with people. Alongside quick replies, welcome messages and Customer Feedback Cards, this is yet another feature in the canvas we’re providing for businesses to create great human- and bot-powered customer experiences on Twitter. People have complete control over the location information they share with a business. Businesses must first ask a person to share a... [...]

‘Replying to tweets just got a lot more confusing’ – Mashable

Karissa Bell says, “It’s now possible to squeeze in a few extra characters on Twitter. Beginning now, usernames will no longer count toward the service’s 140-character limit, Twitter announced. The change also means that replies will look a whole lot different than before. Instead of beginning with usernames, tweet replies will contain only the text of the tweet itself and the handles you’re replying to will appear inline. Tweets will still be limited to 140 characters but usernames will no longer count toward that limit in replies. While this means that Twitter will finally... [...]

‘Twitter is adding pre-roll ads to Periscope’ – Mashable

Kerry Flynn says, “Twitter has opened up another place for video ads, the buzziest online advertising sector, as it looks to find more revenue for its flight to profitability this year. Starting Tuesday, select partners can apply to have ads run in front of Periscope videos. These pre-roll ads come at an important time for Twitter — though isn’t it always an important time (cc @realDonaldTrump)? The company, which Wall Street has obliterated for a lack of user growth and an utter loss of faith in leadership, is trading at record lows. Meanwhile, Snapchat is gaining the respect of... [...]

‘Five things to know about the possible Twitter subscription service’ – EConsultancy

David Moth says, “It only took eight some-odd years, but faced with stiff competition that has dented user growth and monetization, Twitter is finally considering a paid subscription offering. Here’s what you need to know about “Twitter Pro.” 1. Twitter is currently researching whether there’s enough interest to make a go of it. First things first: while the possibility of a paid subscription offering is more than rumor – Twitter itself made an announcement – the company says that it’s currently conducting research and asking users for feedback, so there’s... [...]

‘Twitter Is Thinking About Paid Subscriptions’ – Entrepreneur

Matthew Humphries says, “Twitter needs to generate more revenue while enticing more people to sign up and use its service for the long-term. Advertising so far isn’t bringing in the dollars, and users don’t particularly like ads anyway, so a new tack is being considered: paid subscriptions. Twitter offers both its main web interface and Tweetdeck to access the service alongside mobile apps. According to The Verge, it’s Tweetdeck where the paid subscriptions would come into play. A more advanced version of the Twitter client would be developed offering “marketers,... [...]

‘Twitter explores paid subscription version of Tweetdeck as ad biz struggles’ – Marketing Land

Tim Peterson says, “With Twitter’s advertising business struggling, the company has begun looking at other means of making money. Twitter is exploring a paid subscription-based version of its Tweetdeck app, according to photos posted to Twitter (of course) of a survey the company is running to gauge people’s interest. The Verge first reported the news on Thursday. “We’re conducting this survey to assess the interest in a new, more enhanced version of Tweetdeck. We regularly conduct user research to gather feedback about people’s Twitter experience and to better inform our product... [...]

‘Twitter lets brands get more personal with customer service’ – Mashable

Patrick Kulp says, “Next time you seek out customer service through a Twitter message, you may find yourself talking to an actual human rather than a corporate account. The social network now lets brands display avatars and names of individual employees in direct-message conversations, while still operating through the company’s main profile. The new tool will also more clearly indicate when you are talking to an automated bot. The feature launched Wednesday with T-Mobile signed on as the only advertiser partner. The move is grounded in Twitter’s market research that shows personalized... [...]

‘What marketers should know about Twitter’s Q4 2016 earnings’ – Marketing Land

Tim Peterson says, “Twitter’s fourth-quarter earning report wasn’t all bad. It was just a lot of bad, with some good and a bit of ugly. The Good The product changes Twitter has made over the past year, like adding an algorithmic mini-timeline, appear to be working. The platform’s monthly audience may not be growing by much, but it’s still growing. More importantly, its daily audience growth is accelerating. In the fourth quarter of 2016, the average number of people using Twitter daily rose by 11 percent year over year, marking the third straight quarter that the growth rate increased.... [...]


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