Graham Cooke says, “Geo-targeted advertising has become an important tool for retailers, allowing them to reach customers with individualized content. By obtaining users’ locations, you can approach them with specific offers, direct them to nearby shops and use their weather conditions to recommend a product – to name a few use cases discussed here.

Futhermore, hyper-local targeting allows you to personalize the entire customer experience by preventing site fatigue and abandonment”.

Geo-Targeting: Removing the Barriers to Conversion

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